ADDA 5: Discourse and Digital Infrastructures

ADDA 5 takes place in Tilburg, The Netherlands (21-23 May 2025) in the MindLabs building (Locomotiefboulevard 101-103) (click here for the conference location on Google Maps). The conference theme is discourse and digital infrastructures. If the rise of ChatGPT and other AI tech underscores anything, it's the imperative to analyze discourse through its material dimensions of platformed interfaces, cultures, ideologies, and - of course - algorithms. ADDA 5 aims to unite scholars interested in the social production of meaning across digital platforms and attention economies. How do ongoing processes of platformization and appification enable, shape, reimagine and constrain digital discourse infrastructurally? How do digital infrastructures across the globe impact the production, dissemination, and consumption of discourse? How do such infrastructures render people and ideas (in)visible? ADDA 5 will offer a platform for scholars to present cutting-edge research on the infrastructure/agency nexus and critically engage with the materiality and sociopolitical dimensions of digital discourse.  

The convenors are proud to announce the following keynote speakers: 

  • Alexandra Georgakopoulou, King’s College London, Great Britain 
  • Taina Bucher, University of Oslo, Norway 
  • Britta Schneider, Viadrina European University, Germany 
  • Payal Arora, Utrecht University, the Netherlands

And the following panels:

  • Panel 1: Influencer Discourse: Navigating the Spectrum from Positive to Negative Impact
  • Panel 2: From raising awareness to propaganda: influencing culture(s) on social media
  • Panel 3: Structuring queerness, queering structures: social media and LGBTQ+ identities
  • Panel 4: Imagining Visual Style: Prompts, Products, and Practice as Discursive Layers of AI Image Generation
  • Panel 5: Pragmatics of Language Variation in Digital Discourse
  • Panel 6: Mental Health Narratives in Digital Spaces: Platform-Specific Discourses and Interactions
  • Panel 7: Pathologising identities online: tactics, effects and counteraction

More information about the ADDA 5 panels can be found on this page.

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The ADDA 5 conference program*

*Please note that the conference program was updated on May 8, and that small changes might still be made.

Register for ADDA 5**

**This registration form is intended for people who want to join ADDA 5 as audience members. There is a separate registration form for presenters that presenters have been notified about via email. Conference fees cannot be refunded.

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The conference

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