Will the #MeTooVoters make a difference in the 2020 elections?

In light of the upcoming 2020 elections, the ‘#MeTooVoter’ hashtag was launched to address the importance of the discussion on sexual harassment in the race for the next POTUS, and to hold politicians accountable for (not) addressing sexual violence. In this article I will look into the #MeTooVoter hashtag, and examine why it has not been able to create the uptake it needs to make a difference in 2020.

In October of 2017, the #MeToo hashtag took over the internet and women shed light on the culture of sexual harassment by sharing their stories online. This followed the Weinstein allegations and started a global movement that is still relevant today. In the run-up to the presidential elections, the topic of #MeToo and sexual harassment has not been playing a key role in the Democratic debates. It seems like the topic has been put on the backburner in the Democratic party in the midst of other hot topics, like the debate on climate change and the discussion on universal health care. To address the importance of the topic of sexual violence in the 2020 elections, the founder of the #MeToo movement, Tarana Burke, launched the ‘#MeTooVoter’ hashtag.

the topic of #MeToo and sexual harassment has not been playing a key role in the Democratic debates

The #MeTooVoter movement

The hashtag #MeTooVoter was first introduced on the 15th of October, on the anniversary of #MeToo and the day of the fourth Democratic presidential debate. It was unveiled by the founder of the #MeToo movement; Tarana Burke on Twitter. Burke is using the success of #MeToo to turn the movement into political capital, by mobilizing it into an active voter base for the 2020 elections. Burke describes the motivation behind the hashtag as following: “We want a presidential candidate who will legislate to protect people from sexual violence and also provide resources for people who’ve experienced it. Nobody has spoken to that.” 

According to Burke, the respondents of the #MeToo movement in 2017 can be seen as a power base, which will be mobilized in the elections to make a difference in American politics: “You can’t have 12 million people respond to a hashtag in this country within 24 hours and they not be constitutes, taxpayers, and voters.” 

However, to deliberate the chances of the #MeTooVoter campaign in 2020, we first have to look into the development of the #MeToo movement in American politics.

The evolution of the #MeToo mindset in politics

The discussion on sexual harassment in American politics was almost non-existent for many years, and rumours on sexual misconduct in Washington were often immediately dismissed or ignored. During the presidential campaign of Donald Trump, numerous women came forward with allegations against him, claiming sexual harassment or -intimidation. This led to media coverage and discussion on the topic, but did not prevent Trump from getting elected as the 75th POTUS in 2016.

However, since the #MeToo movement in 2017, it seems like a lot has changed. Several elected politicians have been removed or asked to leave, due to rumours or allegations of sexual misconduct. And in the 2018 midterms, the topic of sexual harassment played a key role, due to the allegations against supreme court nominee Brett Kavanaugh. This led to a change in power, when a record number of women were elected to take office.

The #MeTooVoter campaign now tries to build on these developments in American politics, by capitalising on the popularity of #MeToo to realise a new movement of voters, who will cast their ballot in favour of a candidate who will legislate on the problem of sexual violence.

Examining the #MeTooVoter hashtag

When looking at the #MeTooVoter hashtag on Twitter, one notices that the hashtag has not been able to create a broad audience thus far; the times #MeTooVoter has been mentioned on Twitter is rather minimal. Over the last month, the hashtag has only been used  roughly 100-200 times on the platform. The people that do use the hashtag seem to be mostly Democratic voters. This assumption is made because the discourse of the tweets using #MeTooVoter is based almost entirely on the Democratic candidates, and their failing to speak out on the topic of sexual harassment during the Democratic primaries. Therefore, most of the tweets regarding the topic express a feeling of anger or disappointment against the Democratic candidates, and their performances in the debates. 

Several other times that the #MeTooVoter hashtag is used, it is in tweets that are not primarily related to the topic of sexual harassment. For example, in a portion of the tweets, the hashtag is used within a string of other well-known hashtags related to social justice issues. Examples of this are the #MeToo and #TimesUp hashtags, but also seemingly unrelated hashtags like #BLM, #TrumpAndAdminAreEvil and #HelpRefugees.

This same compilation of hashtags is to be found regularly as a response on tweets of several Democratic candidates and other political figures. It seems like the purpose of this is to create uptake by linking #MeTooVoter to other topics that are playing a role in the current political climate and the upcoming elections. This strategy has however not been successful thus far.

Apart from minor exceptions, the #MeTooVoter hashtag is used mostly by a handful of the same accounts, of which some seem to be behaving like Twitter bots. Bots are internet robots that are algorithmically controlled for automated social media activity (Maly, 2018a). Twitter bots are specifically designed for use on Twitter and often imitate human behaviour, which makes them rather difficult to recognize. Some of the accounts using #MeTooVoter are most likely Twitter bots because they have an inhuman amount of activity, use twitter handles containing strings of numbers, use unrecognisable profile pictures and mostly retweet others. These factors are generally seen as indicators of bot behaviour. The use of so called ‘social bots’ for political goals is not unusual. In the age of digitalisation, networked social movements use them regularly to spread (false) information, or to generate likes and support for politicians (Maly, 2018a).

#MeTooVoter as a networked social movement

The rise of the internet and its social networks, has had among others significant effect on the way our political systems work. It gives the individual the power to contribute to the discussion, join movements, and vow for social change. In this way, social networks have made it possible to participate in activism from the safety of your own home. The #MeTooVoter and #MeToo movements are both good examples of such networked social movements.

Low effort activism is characteristic for networked social movements, while the platforms of social media are built around weak ties.

An important characteristic of networked social movements is that they are in the first place movements of relatively low effort; one is able to join in by simply tweeting out a hashtag. According to Paulo Gerbaudo (2012), this kind of low effort activism is characteristic while the platforms of social media are built around weak ties. Joining an online movement will most likely not involve financial or personal risk, and it rarely requires confronting socially entrenched norms and practices (Gladwell, 2010). He argues that online activism is “the kind of commitment that will bring only social acknowledgement and praise.” Belarusian internet sceptic Evgeny Morozov warns about the effects of low effort activism, by coining the term ‘slacktivism’. He describes this phenomenon as ‘feel good activism that has zero political or social impact.’

 Although both the #MeToo and #MeTooVoter movements can be seen as such networked social movements, they can not exactly be coined as low effort activism. Speaking out about experiences regarding sexual harassment is still a huge taboo. It is however true that the virality of the #MeToo movement made it easier for women to speak out about the topic.

The successes of #MeToo

The #MeToo movement is an interesting case, while it has been able to cause real social change, despite the fact that it can be describes as slacktivism or ‘hashtag activism’, due to its low effort nature. This can partly be explained by the virality of the movement; the size of the movement likely made the difference, instead of the individual motivation of the online activists. Another important key to the success of the #MeToo movement was the uptake by celebrities. Tarana Burke initially founded the movement in 2009, but it didn’t make headlines until American actress Alyssa Milano tweeted the hashtag in 2017. The celebrity uptake, combined with the momentum of the Weinstein allegations, made the #MeToo movement as famous as it is now.

The advantages of algorithmic activism

In order for a networked social movement to succeeded in today’s society, the uptake on social media and its popularity and virality are extremely important. It is therefore not remarkable that digitalization and the use of social media have led to a new form of activism, so called algorithmic activism (Maly, 2018b). Maly describes algorithmic activism as a kind of activism that spreads the message of a movement by “interacting with the post in order to trigger the algorithms of the medium, so that it boosts the popularity rankings of the message and the messenger.” The activists have knowledge about the algorithmic construction of the medium they are using, and apply it to their messaging order to gain popularity and virality.

Digitalization and the use of social media have led to a new form of activism, so called algorithmic activism

In a way, it seems like the activists pressing the #MeTooVoter hashtag are using their knowledge on the algorithms of social media to achieve their political goals, while they presumably make use of Twitter bots to spread their hashtag. However, three months after the hashtag was first unveiled, there has been no major uptake of the hashtag yet. This indicates that the activists conveying for #MeTooVoter might not have enough knowledge about Twitter as a medium to use it to their advantage. If they want their message to make it onto the debate floor, they could best look at the successes of #MeToo and again use celebrities to create a viral campaign.

The priorities of the American voter

Overall, the general question that remains is, if the American voter simply does not care enough about the issues regarding sexual violence for it to be an indicator for voting behaviour. It is however clear, that the opinions of Democratic and Republican voters on this topic differ significantly. According to a study conducted by the Center for American Women and Politics (CAWP), Republican voters were less likely to label certain acts as sexual harassment than Democratic voters, and more likely to ascribe this behaviour to the idea of “boys will be boys.” This indicates that the Republican voter is less likely to see acts of sexual harassment as problematic in society, contradictory to Democratic voters. These findings are in line with a report by PerryUndem (2019), that stated that Republican voters are more likely to believe men denying allegations of sexual harassment, than women making the allegations. According to this report, 44% of Republican voters said they are more likely to believe men, contrary to only 9% of Democratic voters.

Despite of this, however, Joe Biden has been one of the leading candidate for the Democrats, a man who has been involved in some remarkable #MeToo moments himself. This could indicate that the topic of sexual violence is not a priority for the majority of the Democratic voters.

Joe Biden’s #MeToo moments

The discussion on sexual violence and #MeToo has been mostly vacant in the democratic primaries. In the 5th debate however, one question was asked on the topic and Joe Biden responded with the line ‘We need to keep punching at it,’ which seems highly inappropriate considering the topic at hand. Apart from this awkward performance on the topic, Biden’s name is mentioned more regularly in combination with the #MeTooVoter hashtag on Twitter. This is primarily the case because the former vice president has been the centre of a #MeToo scandal earlier in 2019. Several women accused him of inappropriate touching, which led to a minor outrage on social media. After addressing it and, partly, confessing to his behaviour in a short video on Twitter, most of the discussion seemed to mellow out. Even though members of the #MeToo movement accuse him of never apologizing for this behaviour.

Twitter

Despite his questionable affilliation with the topic of sexual misconduct, Biden is leading in the most recent polls. This could be explanatory for the current mindset in the Democratic party: the focus on defeating Trump in 2020 is so strong, that all other considerations seems to fade. This might be why most Democratic voters are most likely opting for a more traditional and conservative politician like Joe Biden, in spite of his #MeToo controversy.  

Conclusion

The #MeToo movement has been both important and influential in shaping the political debate over the past few years, and there is no doubt that the movement has led to societal and political change in the United States. In case of the 2020 elections however, the discussion on sexual harassment will most likely not determine who becomes the next president of the United States.

The attempts of #MeToo activists to gain newfound popularity and virality through the new #MeTooVoter hashtag has not been fruitful thus far. This could be a forecast for the likeness of them mobilizing a physical, offline movement that will vote for a candidate that will legislate on sexual harassment. The wish to defeat ‘the Donald’ in 2020 is simply too big for the Democratic party, and unpopular issues like sexual harassment and women’s rights will not be substantive in the upcoming elections, simply because Democratic voters seem to hold much more importance to it than Republicans. It is however too soon to determine if the #MeTooVoter movement will make a difference next year, while it is clear that the wave and virality of #MeToo has led to a certain change in culture in American politics. But for now, it looks like the #MeTooVoter movement has overestimated its political demand.

References

Gerbaudo, P. (2014). Tweets and the Streets. Social media and contemporary   activism. London, England: Pluto Press.

Gladwell, M. (2010). Small Change: Why the revolution will not be tweeted. The New        Yorker.

Maly, I. (2018a). Nieuw Rechts. Berchem, Belgium: EPO.

Maly, I. (2018b). Populism as a mediatized communicative relation: the birth of           algorithmic populism. Tilburg Papers in Culture Studies, 213.